| 1. | At last , some actual application of using each data analyzing method in analytical crm are presented 在此之后,给出了各种数据分析方法在分析型crm软件系统的具体应用。 |
| 2. | Analytical crm , whose core technology is data warehouse and data mining , is used to data management , data analysis and decision support 分析型crm主要用于数据管理、分析和提供决策依据,其核心技术是数据仓库和数据挖掘。 |
| 3. | Customer relationship management ( crm ) is classified into three types : analytical crm , operational crm and co - operational crm 客户关系管理( customerrelationshipmanagement ,简写为crm )分为三类:分析型、操作型和协作型。 |
| 4. | According to before three chapters of treatises , the fifth chapter introduces the analytical crm system based on data warehouse developed by the writer 根据前三章的论述,本文第五章介绍了笔者开发的基于数据仓库的分析型crm系统原型。 |
| 5. | This thesis focuses on the classification and clustering in data mining , application of classification and clustering in analytical crm , then designs and develops an analytical crm ? kdacrm 全文关注数据挖掘中的分类和聚类问题,研究分类和聚类在分析型crm中的应用,并介绍我们设计和实现的一个分析型crm系统- kdacrm 。 |
| 6. | Seen in either macro or microcosmic , research and application in crm focus on such relation . crm can be divided into operational crm , analytical crm and collaborative crm according to their function 无论从宏观面还是从微观来看, crm的研究和应用都是在于把握企业和客户之间的互动关系,并按不同功能分为运营型、分析型和协作型三种。 |
| 7. | It will help to achieve well the target of credit sale management that using theories and methods related in analytical crm ( customer relationship management ) research in relation between enterprises and customers 应用分析型crm (客户关系管理)系统的有关理论和方法,对企业与客户间的这种互动关系进行研究,将有助于信用销售管理目标的良好实现。 |
| 8. | This thesis is composed of such content : the basic function of analytical crm , the implement methods of preprocess and primary analyses of data , research about application of classification and clustering in analytical crm , the exploitation of the analytical crm 全文的研究主要内容有:分析型crm的基本功能、数据预处理和数据初步分析的实现方式、研究了分类技术和聚类技术及其在分析型crm中的应用、开发分析型crm系统原型。 |
| 9. | The main content of this paper includes the following aspects : on the basis of discussing the necessity of implementing crm in china ' s air cargo industry , this paper firstly designs and builds the air cargo analytical crm data warehouse and realizes olap analysis on it . then , this paper segments the air cargo customers and derives the formulas of calculating customer life cycle value ( clv ) . finally , this paper analyzes air cargo customer group characteristics and customers " service demand by using data mining algorithms of attribute - oriented induction and association rule 本文主要做了以下几方面的研究工作:一是讨论了航空货运未来的发展与客户关系管理的关系;二是设计并构建了航空货运分析型crm数据仓库,并在其上实现了多维分析;三是进行了航空货运客户细分并推导了计算航空货运客户生命周期价值的公式;四是应用了面向属性的归纳和关联规则等数据挖掘算法进行了航空货运客户群特征分析和货主服务需求分析。 |
| 10. | The second chapter elaborates the crm system , i . e . , analyzing its structures in the light of systematic structure and network structure ; analyzing its functions from the aspects of sales , marketing , customer service and support , call center , e - commerce as well as assisting decision ; analyzing specifically its three sub - system : operational crm , analytical crm , and collaborative crm 第二章主要对客户关系管理系统进行了全面的分解,即:从体系结构和网络结构解析了客户关系管理系统的结构;从销售、营销、客户服务与支持、呼叫中心、电子商务以及辅助决策等六个方面解析了客户关系管理系统的功能;从运营、分析、协作三个方面解析了客户关系管理系统的三个子系统。 |